How To Make Your Website Get You New Customers Every Week (lead generation magnet)

If your website is not bringing home the bacon – if you don’t get a lot of enquiries for new business, here’s what you do to triple enquiries, and have a flood of new customers contacting you for your services…

Dear Friend

This article is prefect for the following people:

  • You feel your website is not marketing your business effectively.
  • Your website looks pretty decent BUT you get very few enqiries for new business out of it?
  • Your website could look better but it has all the information for potential customers to contact you, (still not many contact you because of your website)
  • You own a website but know it should be bringing in more business, and its frustrating you knowing it could be doing the lions share of marketing your business…
  • You don’t own a website yet, and dont know about how to go about getting one that works to bring in more sales, leads and enquiries – and you would like to have one built the right way to maximise conversions/signups and enquiries..

If you answered yes to any of the above then I have some good news for you…

In this article I will reveal some things that are contrary to popular opinion, but work like crazy…

You can expect to at least triple your enquiries and if your sales process works, you will make a lot more money per month.

Before we start let me give you a brief intro and why you should listen to me,

My name is Brian, I create websites that sell and have been doing this for more than 10 years…

I managed to live independently from passive income I generated for one client, and didnt need to work again for anyone else.

I generated an extra R180 000 per month for my one client with just 1 page on 1 website – using a much less effective (rudimentary) method than what I’m going to teach you here today…

Imagine what can be done today, with multiple websites!

Onto the goodies:

But first – you need to know that most people don’t know how to set up a website so that it attracts customers and leads to increased sales.

Even ad agencies seldom do this effectively…

If you take a moment to think about it, you’ll soon realise that most websites are like business cards.. ie they just communicate what you do, what products or services you produce, and where to reach you…

Not a very compelling way to get more leads and business… with this approach, if you think about it…

Only people who are searching right now for YOUR specific products or services – have a remote chance of responding to your website…

Why?

Because there are 30 sites more or less all the same – all offering the same thing yours does… with some minor variance in price and “where” it is located… so these will be the only inducement to buy..

In other words if your potential customers – browsing the web checking out your site, Don’t know the product quality, they will choose the cheapest product or service being offered on the web – or the one closest to them (for speed) like if they have a burst geyser… They will choose the plumber able to fix it right away… not the one who will see them next week… and generally the closer to them the better.

The Evils of Commoditisation (How to devalue your company and products in the eyes of the marketplace)

What this above situation is called is – commoditisation – everyone is selling oranges… and if that’s the case its a buyers market… and they can choose from 30 different suppliers – and they see you as just another “widget” supplier… – you don’t want to be selling oranges too!

The Solution

Now this is bad news, but I’m about to show you how you can make yourself different from all the “me too” websites…

This one thing will change the way you do business forever…

But before we start, here’s a question for you..

What is the main purpose of having a website? (I will answer this below) most get this wrong and this is why most websites do not bring in much money(if any).

 

Here’s a good story to illustrate it…

If you were stranded on a deserted island, and had limited energy and resources to survive… would it make sense to run after the wild buck on the island and throw your hand made spear at them?

or would it make more sense to set traps?

or another analogy – when you’re fishing – do you put your hand in the water and try to catch the fish with your bare hands? – no right? the fish would swim away…

Well its the same way with people, the way to get customers is to give them bait, not unlike the fish when you’re out fishing… you use bait that the fish like to eat.. like sardines…

So making websites that are all about your company and what your company does… is like running after customers and saying “hey we make the best “widgets”  buy it from me… cos were the best…. ”

 

In this scene you are doing the chasing, and things that are chased run away… women,  men, kids, and animals… all run away when they are being pursued.

Instead you need to put the RIGHT bait on the hook, so the fish come to you.. and nibble…

This is the solution to your website problems…

The Bait Method!

Getting new customers is like fishing – its just fishing in the ocean of the internet…

And putting the right bait on your website will bring the right fish to you – the ones ready to buy your services…

The Bait is called a Lead Magnet

And when you do this for your website the results are going to blow you away!

Now I need to debunk a myth that has been keeping you from earning good income from your website… and that is – confusion as to what exactly a website is for…

If you want to make money from your website – ie get more leads and sales for your products – then listen closely to what I’m about to tell you…

The main overriding reason for the existence of a website is to build you a list of people you can make your offer and sell to…

In a way that is not perceived as “salesy” but rather as helpful, and if this is done right can turn you into the *go to* person in your industry…

So you need to make something specific that your ideal customers will be looking for… and offer it to them either for free, or a low price(this depends on your strategy – we will talk about that later)

So lets use an example, say you ran a gym, you could create a small online downloadable meal plan or a bodyweight exercise guide…

You have to think what would your ideal prospect be looking for most? what would be of great interest to him or her?

Does a Man Buy A Drill Or…

A good example is: what is someone buying a drill, purchasing?

Hes not buying a drill really… hes buying an outcome!

If you think hes purchasing the ability to put holes in a wall then you would be right, THIS is the kind of thinking you need to do to be a good Sherlock Holmes and discover what your clients REALLY WANT…its never the device they are buying…

if a lady buys a vaccum cleaner, shes buying a clean home that she can be proud of… shes not buying a vaccum cleaner… so most vaccum cleaners will make a huge mistake and talk all about how good their vaccum cleaner is… all the features… how powerfully it sucks and removes dust etc…

the wise manufacturer would do well to do this instead of plastering JUST the features of the product…

they should focus on… approaching it like this

Vaccum Cleaner Example The Dust Nexus 4008(completely made up)

Features Benefits
  • Has a water filter system to trap dust
this means the vaccum will help remove allergens such as dust mite, dust, pollen and animal dander more effectively and keep your kids healthy and free of summer allergies..
  • Has a new powerful engine that sucks at 350 Air Watts
This means the vaccum will be able to suck even the most stubborn deep seated dust and grime trapped in a carpet… heck it even sucks water out of a carpet… meaning it will keep your home smelling fresh and lovely and grime free..you will never get that sick damp sticky feeling when walking on a carpet cleaned by our vaccum

so you see in the example I translated some obvious features into benefits that the customer is really looking for…

  • Why do customers come to you, what are they looking for truly? – think outside the box…
  • What is the outcome they desire that your product or service would provide?
  • What else could be beneficial to your clients and on the same line of topic as your service or products?

As another example, say you ran a nail bar, you would not be selling beautiful nails, you would be selling jealousy, individuality, sexiness and boldness and courage…

(Disclaimer: I am a guy, I have no idea what nice nails would do for a woman, this is just my blundering guesses…)

What could you provide to potential customers that would get them really happy and thinking you are the no 1 place to come get their nails done?

I would provide a downloadable booklet or gallery of different styles and get someone whos a colour therapist or even a fashion consultant to comment on what the various nail styles would do to augment a persons image!

Maybe even have a few videos on your website, showcasing the various sexier techniques…(immediately demonstrating your nail bar knows how to do this rare technique)

They cant get that at any other nail bar so they will obviously choose you, in addition you could use it as a kind of catalogue to sell styles…

The more you tell the more you sell…

So if you want to make a lot more money with your website online… learn how to create a lead magnet as bait…

Thereafter once you have the clients email and contact details, send them useful info, for a few days – at least 3 – you can do this by using an autoresponder or you can send them yourself, its only 3 emails hey!

create 3 emails that showcase things they would need to know in order to make an informed decision before they buy… expose bad techniques and lesser solutions in your email… and in each email… inform them they can buy from you…

But that Will have to be on another post…